Meet Emma

Strategic choices drive change, but what is driving your decisions - and how is your team impacted?

I offer an independent sounding board to support you in…

• Developing your strategic options, contextualising internal needs against external research and best practice

• Examining how business priorities impact your strategy, creating actionable frameworks to guide decision-making

• Developing a vision that speaks to your teams—and guides their next steps

• Facilitating outcome-focused workshops to build connection across peer groups

• Implementing strategies you’ve already worked on, moving from theory into practice

I can also work with you on strategy presentations to effectively communicate your vision and plan.

High functioning workflows can become second nature, but if they’re not functioning, it’s often the talk of the team.

Are your teams working in the way they want to?

We can:

• Map workflows to create a shared understanding of how things are done

• Identify processes and systems where there are opportunities to develop and improve

• Redesign and implement new and optimised workflows

• Recommend a phased path forward for large-scale change, guided by your priorities and needs

• Accelerate process potential with technology, in collaboration with your Product teams

Tooling Expertise

My previous work has included collaborating on custom software builds, mapping process into roadmaps with Product Leads.

I offer bespoke Airtable consulting services, applying process expertise to fully understand the needs of your team to implement scalable workflows.

Enquire about building custom sites (Sharepoint, Google), project management tools (Airtable, Asana, Smartsheet), or support on CMS and DAM system workflows.

Effective project management is about selecting the right approach for the right project.

We can:

• Explore project management methods to select the best approach for your projects

• Recommend tooling to optimise time spent managing processes

• Develop and implement portfolio tracking that will help you make informed decisions

• Work together on upcoming projects — if you’re looking for freelance PM support please reach out.

How content is developed and deployed across digital channels plays a critical role in the campaign and content lifecycle. Content type, volume, and reusability strategy are essential parameters that accompany a creative brief.

How is your content informed by business and user insights, alongside creative and technical requirements?

We can...

• Develop repeatable content strategies per campaign or project type, that can be adapted to the project’s needs

• Explore how the new technical innovations can transform your content pipeline

• Release content guidance based on the latest insights to inform how content approaches can best realise this potential

I offer workshops that include and engage teams in change topics. The workshops may be exploratory to inform strategic decisions, playback sessions to ensure all voices are heard, or sessions that kick-start new ways of working.

Are your workshops missing a storyteller to bridge the gap between conversation and action?

I am experienced in hosting workshops in:

• Strategy development;

• Goal setting;

• Process mapping; and

• Training that accelerates process or tool adoption

Each workshop is paired with a summary report detailing goals, accomplishments and next steps.

Workshops are customized to you and your team, so please reach out to discuss further.